Apologies if I've missed the obvious but I'm just trying to get to the bottom of the benefits of using Perch Runway as opposed to diy with MySQL/PHP. Bear in mind I'm pretty new to PHP/MySQL but I'm just thinking that I might be better putting the learning curve straight into PHP/MySQL. A pros and cons listing would be really helpful. Thanks.
The benefit is that it already exists so you don't need to conceive, design, and implement all the functionality yourself.
Say you charge out your time at $50 per hour. If you can implement what you need for your project using PHP and MySQL in less than 5 hours, then it would be more cost effective to do it yourself. If you can't, then using something like Runway represents a saving.